On this day in 1997, just two weeks after Steve Jobs became interim CEO, Apple launched its famous "Think Different" campaign.
This was a huge turning point for Apple. The “Think Different” campaign celebrated the rule breakers who dared to take a different path – and it helped Apple (which had been heading towards failure) become the giant it is today.
For business owners, it’s a reminder of the power of creative thinking. If you want to create real growth, you might have to be willing to go against the grain.
Take a moment to reflect on your business. How can you think outside the box? What bold moves can you make to push your business forward?
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